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What is the best way to create a Vans campaign targeting skaters between 15 and 24 years old?
We saw that those skaters love to ride on literally anything! And they see in every little bump or side walk a fun ramp.
So we created skateble advertising. To make ride to their destination even more fun. This by making traditional billboards into skate ramps.
Camera's are pointed towards the "ramps" and will be live streamed on Times Square. To create another live ad.
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