Misa Kakei, a Japanese entrepreneur who successfully imports and sells over 20 yoga brands all over Japan and developed her own yoga brand 'Tulan'. This all under the company name Yoga Project. After 7 year it was time for her to rebrand her company into Misa Kakei.
We created the minimalistic branding and logo where in the other brands she sells can easily fit in. The logo is inspired by the colon symbol. As if you would say, "Misa Kakei is selling: this, this, and this".