For one of Amsterdam’s most iconic luxury jewelry stores, we crafted an art direction that celebrated the timeless connection between nature and elegance. Inspired by the jewelry collection’s organic forms, we centered our design concept around Amsterdam's most beloved flower—the tulip. This choice allowed us to harmonize the jewelry's refined craftsmanship with the tulip’s natural beauty, symbolizing growth, grace, and resilience.

Each poster captures a unique piece of jewelry nested within vibrant, abstracted tulips, emphasizing both the pieces’ intricate details and the simple beauty of their surroundings. This series elevates the brand’s legacy with a modern lens, drawing on Amsterdam’s rich floral heritage to spotlight the jewelry's sophistication.