We created the global launch ad for the Instagram Shop and showed how easy it is to shop everything you love right from the trending creators themselves.
Seen by 500 million users, in 10 different countries.
Designer / Art Director
To expand the global Instagram shop campaign, Instagram collabs with creator and small business and creates unbagging videos, to reimagine the well known unboxing videos.
A sticker and AR filter of the Instagram bag will be created so everyone on Instagram can participate and show what they bought through their Instagram Shop.
The creators and small business owners will grab products they bought or sell in their Instagram Shop out of a real life Instagram bag