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Misa Kakei

Branding

Misa Kakei

Osaka, Japan

For Misa Kaki, a Japanese mother company encompassing various yoga brands, we crafted a brand identity rooted in minimalist Japanese aesthetics and Zen-inspired simplicity. Miso's logo draws from the elegant symbolism of an enlarged colon, visually suggesting continuity and connection. This thoughtful design choice reflects Miso's role as the anchor point for multiple unique brands within the yoga space, uniting them under a shared philosophy of tranquility and balance.

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The branding embraces clean lines, neutral tones, and ample white space, creating a calming visual experience that aligns with Miso’s Zen ethos. This identity not only underscores Miso's dedication to harmony across its brands but also communicates a refined sense of purpose and cohesion.

© 2024 STUDIO LIM

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