The Fence Font
Benny Blanco, Calvin Harris and Miguel want to raise awareness for refugees in the US with their song
‘I Found You’. A big social issue that should be addressed to the world. Right now, more than 1 million immigrants seek legal citizenship in the United
States, about 300,000 of whom seek asylum.
For their cover album I created the Fence Font and created an AR filter to spread more awareness.
Role:
Designer
The Font
The Fence Font is a 3D font that is inspired by th complex situation of refugees. The straight line that divides each letter in two refers to the wall between US and Mexico and the parents and children who get separated from eachother. Each letter is made out of one line so it can be weaved through a fence, a metaphoric place where the refugees are located. They’re stuck between two places.
AR Experience
To promote the song and awareness all around the world you are able to discover pieces of the lyrics throughout your city. This is possible by an AR instagram filter. By pointing your phone towards any fence, a sentence of the song will appear, woven into the fence you're pointing at.
